1. LOCATION AND TOP TALENT
Did you know HoneyBook is located in San Francisco -- the heart of tech startups and the world's top talent?! This is a big deal, and here's why: HoneyBook is able to bring on top tier talent in every area of their business; from the engineers who code and fix bugs to the people we hear from and see on the support lines or signing you up.
Fun fact: HoneyBook raised $22 million in venture capital funding back in 2015 and I believe successfully went through another round recently. First of all, this is NOT easy to do, especially when there's so many different people vying for that VC money and second, it means that HoneyBook is not going anywhere and has an incredible amount of support and backing to do the things they have set out to do and to continuously move forward.
2. RISING TIDE SOCIETY PARTNERSHIP
HoneyBook funds everything that is the Rising Tide Society (#communityovercompetition) and supports creative entrepreneurs wholeheartedly. This means so much to me personally, because I really appreciate that HoneyBook exists to not just be a tool for us to all benefit from, but to really encourage, elevate and help facilitate an incredible movement that supports community. If you're a Rising Tide Society member like myself -- a lot of the free educational resources and wonderful things RTS offers are a direct result of HoneyBook. Something to keep in mind :)
3. YOU GET WHAT YOU PAY FOR: SERVICE AND SECURITY
HoneyBook is definitely not the cheapest option out there compared to similar platforms, but I can tell you why: the quality (read: security) of their product and service is without question, FAR superior. When you're dealing with the ability to collect payments online from clients, security is NOT something you want to mess around with. Period. Your business ultimately deserves the best. This alone is one thing I'm personally not willing to sacrifice for $10-$20 per month. Why? Because you stand to lose so much more in an instant with poor security than you would save. It's kind of like this quote we've all seen out there:
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur."
With regard to service... they offer white glove concierge service!! This means they will do the heavy lifting of getting your account set up and will even transfer information you have sitting in a different system (or maybe you have it all over the place), and will get it all in HoneyBook for you. That is likely a huge barrier for several people, and it just doesn't have to be because they're willing to do it for you!
This is one of the biggest differentiators, without question. Within the platform, HoneyBook makes it easy to send my clients recommendations for other vendors, which is so helpful. They've also recently built out a social platform for creatives to connect, share their work and communicate referrals or future projects to collaborate on.
5. All - IN - ONE PLATFORM
The full functionality is there. Within HoneyBook, I can track leads, send brochures to prospective clients, send contracts, manage payment schedules and handle messaging directly within the platform. I can set up automated messages to gather info via a questionnaire, follow up on payments that are due and create timelines. Something I really love about HoneyBook is how on point the branding is. It's designed beautifully and it lends itself to be complimentary with my brand. I'm able to make several personal customizations within the system that allows J. Lee Photos to be showcased in a professional light with a clean aesthetic. My clients deserve and should expect nothing less!